Influencer marketing is a unique form of digital marketing where brands partner with influential people that have a decent following on social media. These influencers can be experts in their field, scholars with singular knowledge, or popular users with a genuine interest in your product or service. Followers consider the word of influencers as both […]

The world of digital marketing is one that’s fueled by trends. We’re always paying attention to consumer behaviors and interests that influence the way they make decisions about interacting with businesses online. We also know that trends come and go, and the ability to assess the longevity and relevancy of each one is important in […]

Digital marketing for e-commerce businesses isn’t the same that it once was. Almost all businesses have a digital presence today, meaning that you’re competing on a massive landscape. Each one of these businesses have the same basic goal as you – to get noticed by customers and win their hearts and commitment.   The competition […]