Email Marketing
When done properly, email marketing will be your most valuable owned revenue stream. Unlike all your other marketing costs, you do not have to pay money to reach customers on your email list and will be your highest ROI marketing strategy. We can help design an aggressive email collection funnel and incentivize high-intent prospective or existing customers to sign up for your email list. We are constantly A/B testing ad copies, creatives, and promotional campaigns in order to deliver you the best results and revenue possible.
As Klaviyo partners, we’re trained to get the most out of the tool. We analyze the customer data and utilize the marketing automation to reach your contacts and cart-abandoners with a customized message and incentives that boosts your conversion rate.
Our Process
1. LearnWe will take a deep dive into your current email structure and strategize the ins and outs of what content, ad copy, or incentives are needed to drive purchase decisions in the quickest manner.
2. OptimizeWe will segment your email list into a plethora of different groups in order to send customers more personalized and relevant emails. We are constantly split testing every step of the email funnel in order to increase open rates.
3. Automated Sequences and FlowsWe will create automated abandon cart and sequences to win-back high intent customers and convert them into making a purchase via email, push notifications, sms, and FB messenger.
We will also create customized “welcome” and post-cart flows to cross sell and upsell customers into making repeat purchases.
4. PlanWe will plan out a 90 day window of all marketing campaigns. During this process, we will also make ample recommendations for opportunistic campaigns that we can also apply to our other marketing channels.
5. Outbound CampaignsWe will create highly customized outbound campaigns via email, sms, push notifications, and FB messenger.
6. GrowWe will implement tools and technology in order to capture as much customer information as possible and help grow your email, sms, messenger, and push notification database.
