WHERE DO WE FIT IN?
We are a team of ecommerce experts that know there isn’t a one-size-fits-all strategy. Our goal is to help your brand grow, and that requires a custom solution. Need a consultant to establish a paid marketing plan and assist in training junior marketing associates to manage? We can do that. Do you need help building an influencer network? Or do you need an external team that can play a larger role in multiple areas of execution? We can do that too. As a partner we want to understand where your brand is now, and where you’re looking to go next.
Conversion/Lead Strategy
Where can you find your target audience? How can you move them to the next stage in your customer journey? We will deep dive into your digital experience to audit data, discover trends, identify + plug drop-offs, and establish a conversion funnel that drives brand loyalty.
Paid Media
We know paid media. Our team of certified buyers and planners build custom paid media strategies that work. Starting with historical performance analysis, budgeting, forecasting and spend allocation, we put in the legwork to set you up for success. Funnel setup and proper attribution tracking establishes a digital ecosystem that we can hand off to an internal marketing team, or maintain as an ongoing partner. Platforms we frequent: Facebook, Instagram, TikTok, YouTube, GoogleAds, Snapchat.
Influencer Strategy & Network Building
A strong social media presence includes a strong influencer strategy. Developing a network of influencers or that consistently create content for your brand opens up new audiences and ensures fresh content that can be used cross-platform. We can help you build that network and generate fresh campaign ideas that drive traffic to your website + help grow organic social accounts. Learn More >>
CRM Strategy and Execution
It’s especially important in DTC to collect customer information and build 1:1 relationships. Once you acquire a potential customer through organic or paid efforts, it’s crucial to foster that relationship in order to drive conversions + brand loyalty. We audit your digital ecosystem in order to set up essential CRM touchpoints for ongoing relationships managed via email, messenger, and/or SMS.
Ecommerce Website Creation and/or Optimization
We build websites that work. With insight into the larger digital marketing landscape, we analyze data alongside your customer journey to optimize websites for conversions. The first step is to complete a full audit if you have an existing site, and use those data points as a foundation. Our team of expert designers and developers can whip up fresh design ideas, and manage whatever areas of execution your brand needs to get to the next level. Learn More >>
KPI and Growth Tracking
The beauty of digital is that you can measure so many things. The intimidating aspect of digital is that you can measure SO many things. We analyze the data from your site, paid marketing channels, and organic social channels to bring forward the trends and metrics most relevant to your key performance indicators. We’ll build an automated reporting dashboard for your brand to pull insights on KPIs, creative performance, organic reach, LTV, and growth analytics. We simplify the stats so you can make actionable decisions.
