We Specialize in Paid Media
Social media is packed with potential for growing businesses. If it wasn’t, there wouldn’t be 5 million businesses investing in ads on Facebook alone. Paid social ads are a great tool for maximizing brand exposure and bringing the high-quality traffic you need to your website. We’ve reached the point where social media is so integrated into our lives, that businesses wanting to thrive in this digital age have no choice but to dive in and leverage the power of paid social media ads.
We have perfected a formula that has allowed us to scale brands to 7 and 8 figures. We are now here to share this knowledge and insights and take your brand to the next level!
1. AnalyzeWhen working with a new client our first step is to take a deep dive into the brand from an analytical and holistic perspective. We believe that in order to succeed as your marketing partner, transparency is of paramount importance. Here are a few questions we communicate to kickoff our relationship :
- What are your KPIs ?
- What is your goal in the next 6,12 months?
- What are some problems we can help solve?
As well as questions we try to solve internally
- How can we increase AOV, CR?
- Has the FB pixel been properly implemented, tracking, etc?
- Where is the money being left on the table?
2. Develop Customer ProfileIn order to construct a successful marketing campaign, we must first profile what character traits the ideal customer portrays. This customer profile is a composition of machine learning and custom interest and affinity based characteristics that we use to identify common patterns between current customers and potential customers. After successfully identifying this customer profile we thoroughly analyze everything about this person such as what shows they are watching, motivates them in their purchasing behavior, their financial income, and what influencers they follow on a consistent basis.
3. ImplementOnce we successfully identify a winning customer profile, we start to build out a series of data based audiences to acquire new customers who have never heard of your brand. Once they are in our marketing funnel, we begin to segment these custom audiences based on the type of action with your brand (added to cart, engaged with an ad, visited your website, liked your facebook page etc) as well as the time of their action. Moreover, we painstakingly continue to test and optimize our lookalike and affinity based audiences in order to establish additional winning customer profiles and in turn, grow your business to new heights.
4. InfluencersFar before the term influencer marketing was even a term, we were doing it. We have worked with thousands, yes you read that right … THOUSANDS of influencers on social media of all niches and sizes and have established a proprietary formula that we bring to our clients in order to give a competitive advantage over the competition.
We have access to a large network of high-profile celebrities, athletes, and reality TV stars which cater to a wide variety of audiences & niches. Due to our longstanding relationship with these influencers, we have access to the lowest rates in the industry! Let us help you bolster your own influencer campaigns for explosive growth and an abundance of reusable content on any ad platform!
5. OptimizeOptimization is getting down to the nitty-gritty and testing a wide array of methods & ad copy styles to find out what works best for each brand. All brands do not optimize equal! This phase may take anywhere from several days to several months. The light is at the end of the tunnel, once we find the winning recipe for your brand and are confident in maintaining daily profit, we are ready to scale!
6. ScaleAh, yes– everyone’s favorite part. There is nothing more exciting than PROFITABLE explosive growth. Seeing your customer base & revenue increase concurrently is our MAIN GOAL! Prior to scaling, we will optimize and fine-tune campaigns to ensure that your store is ready to scale successfully. Ready to take your business to the next level? So are we!