Paid Social Media

Social media is packed with potential for growing businesses. If it wasn’t, there wouldn’t be 5 million businesses investing in ads on Facebook alone. Paid social ads are a great tool for maximizing brand exposure and bringing the high-quality traffic you need to your website.

We’ve reached the point where social media is so integrated into our lives, that businesses wanting to thrive in this digital age have no choice but to dive in and leverage the power of paid social media ads.

Social media is an ever-changing landscape, that’s constantly evolving. Take for instance, how Facebook adapted its algorithm and is consistently looking for ways to improve their user’s experience. Essentially, it’s become all about providing meaningful value.

And, meaningful value is exactly what you can provide with a social media ad strategy. As certified Facebook buyers and planners, we know how to build dynamic ad campaigns that attract your audience and produce real results – including an ROI that will knock you off your feet.

Facebook, Instagram and other social networks provide in-depth personalization tools that allow brands just like yours to really focus in on the target that matters for the growth of your business. We’re experts at building campaigns through optimizing these tools, in fact it's one of the things we do best.

Now, let us tell you why we think it’s so important.

The Start of a Great Relationship

Step one of creating an effective social media strategy is to get in there and gain insights about the audience you really want to target, and what you’re looking to achieve in the process. Some businesses approach social media looking to see a tangible boost in revenue, while others have a singular goal of building brand awareness.

Because the “who and why” is so crucial to an effective campaign, we know this isn’t the place to make assumptions.

The start of a great campaign is all about discovery. Analytics and data help us paint a complete picture of your customer persona, and where you’re most likely to find them. Each social platform that we work with has its own nuances that require a specialized approach. There’s never a one-size-fits all approach to paid social media.

Solid market research, an intuitive understanding of social marketing tools and the ability to appeal to audiences on an emotional level is what we bring to the table when building an engaging paid social ad strategy that captivates and builds robust awareness of your brand.


The Role of Paid Social Media in Organic Search

Paid and organic search are two completely different, but overlapping, topics. While organic traffic is all about bringing visitors to your site through search engine results, the effects of a paid strategy can easily spill over into organic efforts.

  • Paid social ads encourage repeat traffic through organic search.
  • Paid social ads make your brand easily recognizable in organic search results.
  • Paid social ads make it more likely that someone will refer or recommend your brand, even if they’ve never visited your site.
  • Paid social media ads contribute to your brand’s credibility – something that’s great for SEO.
  • Paid social media ads can build into local SEO.
  • Paid social media and link building go hand in hand.

Types of Paid Social Media Ads

Facebook is the most popular social media network for advertisers. Facebook has a user base that’s forever growing past expectations, plus they make it easy for advertisers with a system that’s intuitive to use and optimize. We also love how they’re focused on quality, which means your audience is more likely to respect the ads that they see.

Still, the world of social media is always expanding and changing, and so is your audience. You can’t, and shouldn’t, get too comfortable advertising on just one platform when so many other brands are crushing it on other networks like Instagram, Snapchat, Twitter and Youtube.

As a digital marketing team, we’re skilled in producing amazing results with paid ads across all platforms, including Instagram, which is expected to blow paid ads out of the water with over $10 billion in revenue by 2019. That’s an indicator of huge success and we want your brand to be a part of it.

Why You Need Paid Social Media

Social media has taken the world by storm and captivated it. Social media use spans generations and demographics, and it serves as common meeting ground for engagement. While businesses of all sizes need a paid social media strategy, smaller businesses that can tap into the power of personalization through their ad campaigns, often see the highest return on their investment.

We want to be there to witness your success, and here’s why we believe it all starts with an exceptional paid social media ad campaign.

What Are You Waiting For?

The time to stop stalling the growth and success of your brand is right now. We’re a team of certified Facebook buyers and planners who thrive on creating success for business just like yours through paid social media campaigns. The next move is on you, so contact us at Prestige Pro Media and let’s start blazing your trail to success.

How can we help you move the needle?
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