Rudis
Client:
We partnered with Rudis, a nationally recognized retail brand for wrestling shoes and gear
Challenge:
To help them maximize eCommerce shoe sales for a fall shoe launch + carry the momentum throughout the holidays to boost sales YoY and MoM in Q4.
PPM Approach:
Our first strategy was to build hype for the shoe launch on all social media pages and collect an email list of high purchase intent buyers for an 'early release' email campaign.
For the holidays, we focused on reach and frequency to capture more holiday sales and increase Rudis' online brand authority.
RESULTS:
In the 4 months we worked with rudis, sales were up 70% over the prior time period from last year.
Total media spend to total revenue maintained above 10x return through all months of 2019 (even though we only did the last quarter), even when spend was dramatically increased.
